#2

1) Why do we avoid what I call “audience fallacies” and “authorial fallacies” in our writing? Define each, provide a brief example of each, and explain the significance. (50-75 words)

We try to avoid these fallacies in our writing because we don’t want to make any assumptions about how advertisements or commercials make the readers/viewers feel. An audience fallacy assumes how the reader must feel, and an authorial fallacy is when authors make up these assumptions based on commercials or advertisements. An example of an audience fallacy was when I wrote in my paper that people feel that they need to achieve a perfect body image, whereas an authorial fallacy would be if I wrote that the readers feel that they need to buy shoes in order to achieve toned calves.