#7

7) Explain how the following video, How To Make Your Breasts Look Bigger, is both an appropriation and reappropriation of sexual signifiers, and discuss the implications of the film from both perspectives (i.e., the appropriation and reappropriation of sexual signifiers from early pornography) (100-150 words).

Appropriation is the subculture taking a signifier from the dominant, while reappropriation is the dominant, and a group that reclaims those terms that were appropriated before. I think it was both an appropriation and a reappropriation for several reasons. Because of the way the narrator was talking, very vulgar and using many slang terms for breasts and such, appropriation is used. However, since the girl in the video wants to make her breasts bigger, and by using all of the tips that the narrator is giving her, reappropriation is used. Also, just with culture in general and how culture used to be, sex, especially for women, was looked down upon until a couple decades ago, and now is more accepted in society. I think that this video signified appropriation from the males in the video because they stereotypically want girls to flaunt themselves and throw themselves at males – which makes it reappropriation as well, since she is doing just that!